The internet is a weird place

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 As the title says the internet is indeed a very weird place. Why we take pleasure from seeing people hurting themselves, cats leaping from being scared and doing dance routines by famous singers. 

Having been a YouTuber for less than a year, I definitely don't understand it yet and I absolutely do not understand Instagram or the ways of tiktok. I attended an Eagle Labs event on social media and how to optimise their use for your business. 

Both of the experts there were confident in their opinions on how to optimise your strategy for numerous different platforms. However, both of them also agreed that nothing they said was any guarantee of success and they could easily identify someone who was doing everything they can to not follow the rule book and being successful anyway. 

I decided to test this and filmed a small snail who had got into the house and was slithering up the curtain. I filmed him, popped a silly piece of music and a sparkly background on the video and posted it on TikTok. That video has got the most views on my channel. 

That leads me to think "What is the point?". Why do I bother? If people are going to be more interested in a snail than anything I have to say then why am I doing it? 

Well I am doing it because I enjoy it. I like to make videos. I want to be successful and thankfully the effort is mostly for YouTube rather than TikTok. They are such different platforms and the audiences are very different. Each type of social media platform requires a different approach. YouTube shorts is similar to TikTok in a way being portrait and usually funny rather than super insightful. But it is also different in that the Shorts can only be 1 minute long and can signpost directly to the long form videos. YouTube viewers are not the same creatures as TikTok viewers. And Instagram viewers are different again. 

How do we keep up? Well there is a short answer. You can't. Just do what you want and see how you get on. If you admire a creator then copy what they are doing (in style rather than exact content). That's it. You can try to guess what the platform wants but from what I've seen, the game changes just as fast as you can write the "rules". 

Good luck 




Until next time

Xx

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